Mumbai. 29 May 2009.
In another blow to the ongoing multiplex-producer stand-off, Popcorn Sellers Union Of India (Caramel and Cheese Included) today went on an ‘indefinite strike’ owing to current profit-sharing system in place.”We are making more money for Multiplexes than those Akshay Kumar duds like “CC2C” or “Tasveer Eighty”, and we get no profit share?” lamented Raja Singh Chandel, President of PSUI (CCI) in a press statement. Though Multiplex Owners Association could not be contacted for a comment, a reliable source confirmed that “the development (sic) may force Lalit Modi into organizing two more IPLs this year, with cheerleaders munching the popcorn strategically in strategy breaks”.
Popcorn industry, estimated to be Rs. 400-Crore big, has been going through a low-phase since new-age filmmakers like Anurag Kashyap and Murugadoss arrived on scene. Noted Psychologist, Dr. Indira Verma, insists that “more the violence, sex, politics, or memory loss in a film, lesser is the viewer’s desire to eat something, especially feel-good things like popcorn or Kismi toffee bar. That’s why we don’t see Kismi in the markets anymore.”
Meanwhile Popcorn Sellers Union of India (Caramel and Cheese Included) got a much-needed voice of support from Amir Khan who promised “to speak to Shahrukh, arrange a press-meet, and then remain silent so that Shahrukh could do all the talking and I could retain my serious image.” Shahrukh, on the other hand, seemed much more enthusiastic to support Popcorn-strikers and issued a statement saying “Hell, I have supported KKR. This can’t be worse!”
In a related development (sic), Multiplex owners have decided to extend their strike till year 2025 as by then, they will be “more clear in terms of what our demands are.”