Nagpur. 17 May 2010.
For 15-year old Rakesh Sawale, it was a case of simple calculation. “Kill the dog, piss the PETA off, and get them to pose another actress nude”, says Rakesh with a cold-blooded grin. “I have even sent my wish-list to them earlier. Deepika Padukone followed by my favorite Mid-Day mate – Kinky Samantha”, he says with a blush only teenagers or Jugal Hansraj can manage.
The unnamed street dog was returning from his evening stroll around the neighborhood when Rakesh attacked it with a kitchen cooker. “I wanted to give a clear signal to PETA that I hate street dogs to the extent of being a psycho so that they do something equally outrageous in return” was Rakesh’s confessional statement.
DimLight, the international ad agency handling PETA’s account called it “a victory of the power of advertising” on their official website’s newsflash. Allan Prince, Chief Creative Officer of DimLight said: “This is seriously inspiring news from India! PETA as a global brand needed such edgy publicity, and this young enthusiastic kid has given just that. The dead dog, of course, is a collateral damage.”
PETA India officials called the dog-killing unfortunate and vowed to “add more message to the nude bodies” posing for their next round of awareness campaign. “I think our last round of ads, featuring S&M stuff, accidentally led to this act. Next time, we are going for feathers-and-satin look”, said the official spokesperson.
Meanwhile, Big B joined twitter in an effort to curtail his anger from long blog entries to just 140-characters.